When it comes to perfecting your business materials, first impressions are vital, and nothing is truer when preparing presentation folders for meetings with customers or clients. Taking a creative look at how you present yourself in the boardroom could propel companies of all sizes to new heights and we have a few tips to ensure you and your brand stand out, even in very crowded marketplaces and sectors.

There are so many ways that you can make your business materials memorable and many printing and packaging companies provide laser cutting, embossing, foil stamping and other services to give you the edge you need to get ahead. Laser cutting is an excellent way to put a creative stamp on materials around the office and can often provide an exciting extra to give to prospective clients. Laser cutting machines are a complex piece of machinery, these can be used to cut creative shapes in a variety of materials as well as improve edge quality.

Thermography is another service provided by printers and packaging specialists, this method adds texture to printed designs and works in unison with embossing and lithography. Foil embossing is a popular technique used to jazz up presentation folders and customised ring binders. Utilising a specialist printing method, the material is raised creating a three dimensional effect that is simple yet unique.

Foil stamping is another favourable method and tends to stick in the mind of potential clients, making it a highly recommended addition to business materials. Stamping adds a powerful, creative touch to presentation folders, business cards and other materials and tends to command the attention businesses of all sizes are looking for. Die cutting can also be used to create a customised and unique shape or design, and is an affordable but impressive option.

As well applying different textures and effects to your presentation materials, why not consider making the folder itself an unusual shape or size? Generally folders are made to a standard size to accommodate standard sizes of paper but going a little larger or smaller can really make yours stand above the rest. The contents of folder is also important, many companies don’t really go into much depth when it comes to demonstrating their assets to their target audience so make your folder more than just a logo and slogan – go into great detail and describe your business ethos, introduce your team, provide customer testimonials and more to present a well-designed product with undeniable substance.

What is a great presentation? As you might have already seen on the Internet, or read in books, there are many definitions of great presentations. Nevertheless, they all emphasize one point – a great presentation is one which, ideally speaking, completely holds an audience enthralled. It is not entirely true that only great personalities can give great presentations. To develop great presentation skills, which you will need, especially if you are a Six Sigma professional, you need to understand the anatomy of a great presentation.

Anatomy Of A Great Presentation

Unlike written reports where you have a chance to correct mistakes, presentations are a sort of ‘get it right the first time’ business activity. So, a considerable amount of preparation is necessary to make a presentation great.

1. All Great Presentations Are Well Researched and rehearsed in advance. You must determine how much information or statistics needs to be given in proportion to a plain lecture. Too much statistics defeats the purpose of your presentation and makes it boring.

2. Encourage The Audience To Have Confidence in you at the beginning by greeting them and briefly explaining the points you are going to cover during the course of your speech.

3. Presentations Are All About Scoring Points and winning over others to your opinions. Delivery skill is a vehicle of driving a point home. Statistical information should be presented in logical sequences and in the right doses.

4. Make The Presentation A Light-Hearted One wherever possible but without compromising on the seriousness of the matter. All great presentations are made in simple language using industry specific jargon, but not words that are too hard to understand.

5. Great Presentations Use Audio-Visual Aids for greater impact. This is based on the principle that a picture speaks a thousand words. Even a budgetary speech or an accountant’s presentation can use slide pictures.

How To Give Great Presentations

Begin with greeting the audience; end with asking their feedback and then thanking them. Announce that you will answer their questions later at the end of your speech. Apart from the apparent benefit this provides you, you get their undivided attention to your speech which is vital to your success.

Proven Steps To Give Great Presentations

Whether it is a formal speech to a large audience or an informal briefing, knowing your audience is vital to your speech preparation and helps you to relate it to them. Here are a few steps to making the actual presentation.

1. Judiciously Use Examples from everyday life or from past events to make your point quickly understandable. But don’t let examples occupy center stage.

2. Don’t Forget, Your Audience may have come from different departments within your organization. Each of them has different interests and different levels of understanding on your topic. Strive to address the needs of the entire audience, not just a select few.

3. Grasp Audience Responses that show whether and how much they like your speech. Make midcourse corrections to the tone of your speech if necessary. At this point you can engage them to lift their moods.

4. Extemporaneous Presentation goes a long way to make it interesting as this obviously eliminates the ‘report reading style’ and gives your speech a natural touch. You can use notecards if necessary, so that you don’t forget them.

5. Using Body Language Effectively. Make eye contact with members of the audience. Make gestures like hand waving, nodding and voice. Using body language in this way helps to break the monotony of a possibly long speech.

Giving a great presentations at work is not limited to just benefiting your organization. Use this vehicle to travel that extra mile to reach your career goals.