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Video marketing is where it’s at. With its preferred search engine ranking and ability to share a message and hold a prospects attention in today’s world of click and send communication, video marketing has become very popular. To capture a viewer’s attention today your message must entice with Voice, Visual, and Audio. This is the way to grab and hold their attention long enough to share your message. Video presentation mlm is the answer.

Making a video is not that much different than a presentation you create in an email, article or even present in front of a group. So when you are drafting your video scripts remember to use the same tools that you would for any great presentation.

Structure your video script like any presentation you would make – but now add the power of sound, text and imagery.

I read an interesting piece in a book by John David Mann, The Zen of MLM. The piece, “Secrets of a Great Presentation“, originally appeared in June 2001 as an epilogue to The Master Presentation Guild, by Jan Ruhe. In it Jan explains that in order to make a great presentation, you need to make sure it will sing and dance, laugh and cry, and tell a truth in a powerful way. These are all key elements in video presentation mlm training.

MAKE IT SING

Avoid being dull by using variation in pitch and volume from high to low and loud to soft. The ebb and flow of your story and message needs to pattern itself after a good movie; where the music intensifies just before the scene climaxes. Remember, too, “white space” in an article is powerful – so is a magnificent pause just before a punch line. The greatest storytellers make more impressions with what they don’t say – by using silence in their speech.

MAKE IT DANCE

Here I’m referring to images the audience makes in their minds, not the rhythm of your words. Images are best created when the audience is given contrary examples: I was once lost, now I am found; I was blinded by fear, but now I can see. The classic salesman’s tool of feel-felt-found approach is another way of speaking with rhythm. (I know how you feel Carol, I used to feel the same way until I discovered different, and here is what I found…) That approach always makes your presentation dance.

MAKE IT LAUGH AND CRY

Most presentations I hear today include this part — a good before and after experience. The beginning is where you hear how they were broke or even homeless; and now they are financially abundant and secure. Before and after stories are great, but try to pull more details in so that the audience can imagine more vividly. This is the way to draw the pain and joy that are the two most distinct emotions you share with the audience. They too desire to enjoy pleasure and avoid pain.

Back to the before and after story; if the before includes an explanation of how you felt not being able to send your son on a weekend camping trip that was attended by all his school mates – to then, years later, your son wins a prestigious award as the top pupil in a private school you are now able to afford. That would make your presentation “laugh and cry.”

MAKE IT TRUTH “FULL”

Be in the present. Don’t repeat a “canned presentation” that you have done a hundred times. To be in the present is when you share a topic that can be something you know inside and out or something you are just learning, but what’s key is to share what it means to you TODAY. Your only goal here is to convey the most valuable single point that would benefit the audience now. By being current, you can draw on recent experiences as well as long acquired knowledge all with an open mind. This is being truth “full” and makes a good presentation — great!

“That was a stupid question!”

Those were the words uttered by someone who considered himself to be superior to the person that posed the question. Such a response can also be the positioning attempts of a bully.

When negotiating, you need to know how not to be cowered by a bully. Doing so will allow you to negotiate more effectively, maintain a more peaceful state of mind, and reduce the overall level of stress you might possess at the negotiation table.

This article discloses insights that will allow you to be better prepared to deal with a bully in your negotiations. It can also serve as a booster for your degree of confidence when dealing with such a person.

Know when someone is truly attempting to bully you.

As I’ve stated in other articles that I’ve written, before assuming someone is attempting to bully you, be sure your assumptions are accurate. This can be accomplished by asking outright if the other negotiator is trying to bully you and/or stating that you feel bullied; the choice you adopt will be dependent on the type of person you’re engaged with. In the case of someone that’s just aggressive, and not a bully, if you state that you’re feeling bullied and say so with a smile on your face, that may alert him that he needs to become subdued.

Understand the thought process behind a bully’s effort to bully you.

You also need to understand what a bully thinks of you. Ask yourself, does he perceive me to be an easy target, someone that will back down at the first sign of aggression, or is he testing me to see how I’ll react? Having this insight will reveal the options you might utilize to combat his efforts. You should have gathered information about the bullying efforts that he’s used in other situations, which means you should be prepared for how he might negotiate with you. But, in case you haven’t, be nimble enough to have strategies at the ready, to deter his bullying attempts.

Consider his source of leverage/power.

Power is fluid. That means it changes from moment to moment. If you understand the source of his power, if you can’t attack him, you can attack it. This is done by letting that source know that it will have a price to pay, as the result of the bullying activities of its associate. Knowing his sources of power will also allow you to gain leverage by simply mentioning the fact that you’re aware of who his ‘backers’ are.

In a negotiation, a bully is as strong as he and you agree he is. Thus, to the degree that either perspective is altered, so is the perspective of the bully’s power. Therefore, if you know you’ll be in an environment in which someone may attempt to bully you, especially if they’ve displayed such tendencies in the past, be prepared with retorts stating, “you don’t want to try that with me. I bite back!” Just be mindful of not escalating a situation passed a point that you can’t control. Such rebukes will allay the bully’s perspective and thoughts about picking on you, which means, he’ll more than likely engage with you in a more respectful manner… and everything will be right with the world.

Remember, you’re always negotiating!

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Recently I attended a presentation entitled “Understanding Financial Statements – All Myths Debunked.” Given my background in financial accounting, I was looking for some more tips to help my clients who still remain intimidated by all things financial.

At the end of that presentation, I was more confused than when I entered the room and I was even doubting my knowledge of the topic. One of the chief purposes of presenting technical information is to help your audience understand that information. Yet, time and time again, presenters do the complete opposite.

Since it’s not in my nature to criticise without helping, I shared the tips below with the presenter and now I’m sharing them with you. I hope you find them as useful as he did.

1. Write a short paragraph describing your speech and submit it to the organisers to share with the audience. There is no need for all the mystery with a technical presentation, you’re not Alfred Hitchcock!

2. Remember that while your presentation should give the audience detailed information, they also want the benefit of your insight, your analysis, what you recommend… in other words, your unique perspective.

3. It is much better for you to take an aspect of the topic and address it in detail so that the audience at least have an understanding of that part of it. Trying to cover too many areas of a topic actually leads to even more confusion in non-tech minds.

4. When preparing your speech, organise your material using at least one of the main recognised logical patterns. This will allow your information to flow smoothly from point to point. Below are those patterns:

“Time pattern” enables you to organise your points in the order that they occur. E.g. past – present – future; first – next – last.

“Space pattern” organises your speech on the basis of some physical or geographical sequence. E.g. “The State of the Financial Services Sectors in the Caribbean.

“The Topic pattern” is a “catch all” or flexibility pattern which allows you to just list a series of statements and provide the information.

“Problem-solution pattern” is extremely useful for proposing a change, trying to get something improved, offering a new idea or recommending a plan of action. When well constructed, this pattern can be very effective.

5. If you have to give the same presentation a dozen times, customise it for each audience. Yes! The CEOs of the Environmental and Energy Association are not the same as the Entrepreneurs in the Beach Vendors Association and neither do they want the information on coastal zone erosion delivered to them in the same way.

6. Use sharp, crisp, clear sentences with active verbs and use examples, comparisons and analogies to make technical points simple. And reduce the jargon, please. If you must use a few technical terms to remind us that you went to university and that you are the expert, that’s alright. Just explain them simply.

7. If you suffer with “Largewordarrogantitis”, “Smallwordsyndrome” is the cure.

8. Practice your speech at home, never on your audience and when you do, practice with your visual aids as well, if you intend to use them.