The Art of Persuasion – Making Impactful Presentations

A presentation is more than simply standing at a podium and running through a series of PowerPoint slides. It is about engaging the audience and presenting your ideas in a clear, concise and persuasive manner.

A persuasive presentation should change the emotional state of the audience so they believe and feel a decision must be made… right now. Your role as presenter is to motivate and incite the audience to act, think and feel differently as a result of what you’ve said so they will take some form of action.

To do this, we need to understand the different elements of effective communication. There are three components of the message you deliver; your words, your tone of voice and your body language.

When you are designing your presentation, the words you choose convey only 7% of the message. It is important that what you say to your audience be conveyed in the proper sequence. Your content may be brilliant, but can be boring if your message falls flat. Therefore words alone are not enough.

Tone is the second component, 38% of a message is contained in the speaker’s tonality and emphasis on various words. By deliberately changing your tone of voice, you can transform the entire message and how you affect your audience. This is where practicing both soft and harsh tones can have an impact on the outcome of your presentation.

The last component of your message is body language. 55% of your message is contained in your non-verbal communication. Visual impressions are very powerful – posture and non-verbal communication such as eye contact, facial expressions, appearance, movement, body language and gestures play a major role in your ability to communicate.

Here eight things you can do today to put you on the path to becoming a better presenter.

1. Put yourself in the audience’s place. If your presentation is boring to you, it will be boring to them. Most people ask themselves, “What do I want to say to these people?” The questions you should be asking are, “What decisions do these people need to make?” and “What information do I need to provide so they can make an informed decision?” By starting with these questions, you’ll be in a better position to create content which engages your audience.

2. Match your presentation style to the size of your audience. Successful presenters match their style to the presentation situation.

Ballroom style presentations are for larger audiences and the main objective of such presentations are to entertain. They are appropriate for imparting information to a large crowd such as that gathered in a hotel ballroom.

Conference style presentations are for smaller audiences and the objectives of these presentations are, by contrast, to inform and usually have a focused goal. The objective is to try to get the audience to take a specific action: buy the product, approve the proposal, implement the recommendations or make the investment.

3. Know your audience. Ask yourself the following questions: Who is likely to take action? How much does my audience already know? What would their likely response be? Is what I’m proposing in their best interest?

4. Use an attention grabbing opening. Some of the ways you can open the presentation include using a quote, give a statistic, ask the audience a question or cite a current news story or topical publication. A great opener will set the tone for what follows.

5. Use visuals to enhance your presentation and support your message. Visuals help your presentation make things happen. Clear pictures multiply the audience’s level of understanding and help the listeners’ recall days after the presentation. Visual aids add impact and interest to a presentation.

6. Prepare slides that are clear and readable. Use a minimum font size of 20 – 24pts. Use pictures, graphs, tables and props whenever you can. Limit the number of words and use large, bold letters Stick with commonly used fonts such as Arial, Helvetica, or Tahoma.

7. Close the presentation well. As you come to the end of the presentation, summarize the main points. Leave the audience with something to think about. If specific action is needed, get them started right away.

8. End with a statement of purpose. What you say last is what is remembered most. The purpose statement provides one to three key points you want your audience to remember. Use opportunity to drive home your key points one final time.

Apply these simple tips and you’ll be well on your way to becoming a great presenter.

Why Is a Tax Accountant Your Business’s Secret Weapon for Financial Success?

Hiring an accountant, particularly a tax Accountant Brisbane, may seem like an unnecessary expense for some business owners, particularly those operating small businesses. Here are some of the reasons why this is a financial myth:

An accountant is a valuable resource.

Navigating complex tax problems and making a business pay for them less is part of an accountant’s education. The savings that a business owner receives from an accountant’s knowledgeable advice are priceless.

Tax preparation and filing are time-consuming processes.

Paying taxes is a time-consuming process. While running a business, one must fill out the appropriate forms and provide numerous facts about income, accounts, payroll, and expenses. Remove the stress from your life by allowing a professional to get it right the first time.

Keep up-to-date on new tax laws.

Some people may be unaware of how new policies affect them. It is part of the Brisbane tax accountant’s job to stay up-to-date on changes in tax laws in the city or country. The business owner is also kept up-to-date with his or her assistance.

It saves you valuable time.

The operation of a business requires a lot of time. A person can only do so much in terms of budgeting, marketing, and selling goods and services. Hiring a tax accountant allows the business owner to focus on what he or she does best: running the business. Tax issues will be delegated to a professional.

It assists a business owner in avoiding costly mistakes.

A businessperson may make an error, such as inadvertently reporting the incorrect income amount for taxes, simply because his or her knowledge of taxation is limited, and, let’s face it, the entire tax process can be confusing. Unfortunately, the tax authorities will not overlook this blunder. A tax accountant understands the process and can help their clients save money and avoid mistakes.

Tax exemptions are easily recognized by a tax accountant.

A person may be able to deduct certain expenses from his or her taxes without even realising it. When there are people who rely on a person financially, even if they are not that person’s children, the money spent on them can reduce that person’s taxes, for example. A tax accountant can immediately determine whether a specific personal expense is tax deductible.

A tax accountant can be trusted in areas other than taxes.

A tax accountant is well-versed in a wide range of important financial issues other than taxes. He or she can advise you on business matters, asset management, and even retirement plans. This financial expertise indicates that a person has not only hired a business accountant Brisbane expert but also a knowledgeable business partner.

In the end,

It is not an exaggeration to say that a tax accountant is not only an unnecessary expense but also a necessary employee in the business. A person makes an informed business decision by hiring a dependable one from a reputable firm such as Marsh Ticknell.

Marsh Ticknell, with over 27 years of experience in business accounting, offers perfect tax and accounting services. With a deep understanding of financial systems, we design solutions to help businesses thrive. We also offer the chance for individuals to be considered for various accounting positions, including senior financial accountant jobs in Brisbane.

Optima Tax Relief Announces New IRS Paperless Correspondence Initiative

The Paperless Processing Initiative
The IRS Paperless Correspondence Initiative is a strategic move aimed at reducing the reliance on paper documents and promoting a more streamlined, secure, and technologically advanced system for sending out IRS correspondence. Currently, taxpayers must respond to IRS notices through mail which creates a burden for the taxpayer. On the other side of the aisle, IRS employees must then manually enter taxpayer information into computers, which creates significant delays for IRS staff.

Every year, the IRS receives 76 million paper returns and 125 million pieces of mail, including notice responses and non-tax forms. On top of that, the IRS currently stores over 1 billion historical documents, which costs the agency $40 million each year. Using Inflation Reduction Act resources, the IRS is able to fast-track their efforts to modernize their technology and processes. By 2024, taxpayers should be able to opt in for paperless correspondence. The agency is also hoping to go paperless when digitizing paper-filed tax returns.

Key Objectives
The initiative encompasses several key objectives:

Efficiency Enhancement: By eliminating the need for paper documents, the IRS aims to expedite its processing procedures, reducing the time required for document handling, data entry, and communication.
Cost Reduction: Moving away from paper-based processes can significantly reduce costs associated with printing, postage, and physical storage of documents.
Accessibility and Convenience: A digital approach makes it easier for taxpayers, tax professionals, and other stakeholders to access and submit documents electronically, facilitating a more user-friendly experience.
Security Enhancement: Digital processing can enhance data security, mitigating risks associated with physical document loss, tampering, and unauthorized access.
Implementation and Support
The IRS has put in place mechanisms to facilitate the transition to paperless processing. Taxpayers and tax professionals can make use of secure online portals and electronic communication channels to submit documents, receive notifications, and interact with the IRS electronically.

By filing season 2024, taxpayers will be able to digitally submit all correspondence and e-file 20 additional tax forms. In addition, 20 of the most common non-tax forms will be available for digital filing. By filing season 2025, the IRS plans to add an additional 150 of the most used non-tax forms. They also plan to digitally process all paper-filed returns, including information returns. The IRS hopes to digitize the 1 billion+ historical documents, which will not only save $40 million a year but will also give taxpayers access to their own data. Finally, half of the paper-submitted correspondence, non-tax forms and notice responses will be digitally processed, with the expectation that all correspondence will be digitally processed by filing season 2026.

Impact on Taxpayers and Professionals
Taxpayers and tax professionals stand to benefit in various ways:

Faster Processing: Electronic document submission can expedite the processing of tax-related requests, leading to quicker resolution and responses from the IRS.
Reduced Paperwork: Taxpayers can enjoy a reduction in paperwork, eliminating the need to physically mail or fax documents to the IRS.
Real-time Updates: Electronic filing allows for real-time tracking and updates on the status of submitted documents.
Environmental Benefits: The shift to digital processes supports environmental sustainability by reducing paper consumption and the carbon footprint associated with paper production and transportation.
Conclusion
The IRS Paperless Processing Initiative marks a significant step towards embracing digital transformation, fostering efficiency, accessibility, and sustainability in its operations. As the IRS continues to modernize its processes, taxpayers can look forward to a more streamlined and user-friendly experience while contributing to a greener and more sustainable future.